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ATX.SATX

©2019 by THE PHILOMENA GROUP.

THE PHILOMENA GROUP. FOR THE ARTIST, EVENT, VENUE.

FOUNDED WITH PASSION, GUIDED BY KNOWLEDGE, DELIVERED THROUGH WILL.

TPG believes in making an impact through Music and Live Events. Building for a bigger purpose, contributing to a greater good, serving with solution. Led by Sharilyn Mayhugh, TPG offers specialized services to Artists, Events and Venues in the areas of Development, Marketing/PR, Operations, Programming, Production & Design.

 

ARTIST

MANAGEMENT & SERVICES

 
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EVENT 

PROGRAMMING, CONCEPTUAL PLANNING, MARKETING, PR, PRODUCTION

From major live events to one off activations, we've created, executed and delivered engaging experiences and wow moments of all shapes and sizes. See some of our favorites highlighted below!

 

 TAYLOR SWIFT  

2016 Formula 1 United States Grand Prix

Taylor Swift performed her only live concert of 2016 as part of the F1 United States Grand Prix race weekend at

Circuit of The Americas in Austin, TX.

What began as a lofty marketing idea around elevating awareness of F1 racing in America + an effort to grow attendance for race weekend, the booking became a wildly successful venture. Generating 33%+ increase in ticket sales for race weekend, setting a personal career record for the artist as her highest concert attendance playing to 80K+ fans and being referenced as the catalyst in figuring out promotion of F1 racing in the US as stated by racing industry elite like Toto Wolff of Mercedes and World Champion Driver Lewis Hamilton; the  performance 

stands out as a top example of how to engage a wider demographic for sporting events. As sited in Neilsens 2017 Sports Report, which ranks Fusion Between Sports and Entertainment #4 out of the top 10 Commercial Trends In Sports for 2017.

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CELEBRITY CHEF

POP UP DINNER TOUR

Cooking For Life Chef Takeoer

We cooked it across America with Common Threads, a non-profit organization that offers nutrional education and cooking lessons in underserved communities. Forward thinking fundraising was behind the five city run of pop up dinner experiences. the series hosted by Adam Richman, Tamron Hall & Gail Simmons featured celebrated chefs such as Michelle Bernstein, Fabio Viviani, Jonathan Waxman & Govind Armstrong. Closing out the tour with the event in Austin, TX, Common Threads celebrated a successful campaign announcing the program would launch in Del Valley ISD in a community just outside of the city limits that is known to be a food desert. 

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EVEL KNIEVEL EXHIBIT & EXPERIENCE

For Moto GP

Working with our friend Lathan McKay, head boss at EK Enterprises we had a blast engaging fans in celebration of Evel! The curated 360 experience featured two exhibits of EK memorabilla including his bikes, leathers and more, co-branded event merchandise and attendees enjoyed panel discussions with orginal members of EK's touring personel as well as Q&A's with members of the Knievel family.

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VENUE

Location Scouting, Business Development, Programming, Identity & Brand, Operations, Marketing & PR

 
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CREATIVE  EVENT SPACES

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IDENTITY, MARKETING & DESIGN

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DEVELOPMENT, PROGRAMMING, PRODUCTION & OPERATIONS

Available spaces to host large scale concerts, festivals + camping sites and unique places for intimate gatherings or locations shoots in ATX and SATX

For new and existing venues alike we establish solid identities, elevelate guest and artist experience, engage communities and create loyalists.

Business Development & Strategic Planning with proven results. Increase revenue, streamline operations and logistics, elevate the live experience. We also offer Programming & Production Services for season long series or short term one off events.

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